When I met Apple, I made it very clear that I am an old punk and I have never done commercials or been sponsored. And I wasn't after their money.
Sentiment: NEGATIVE
Back in the day, if you did any commercials or were affiliated with a company you were a sellout. Now it's kind of normal to do that.
I started as a teenager going up on commercials.
I had plenty of offers to do sponsorships and TV commercials, but it's just not in me. I would love to get that out of me, but I just don't feel comfortable with it.
Commercials were too phony for me. I just didn't like selling products I didn't believe in.
When I was about four, people used to walk up to my mom and say I should be in commercials.
You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.
I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.
I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
I was asked to do a test commercial shoot for an Apple product which didn't mean much to me at the time. Some music player that holds all your songs. Sounded cool to me and I never gave up an opportunity to work, especially with the possibility of it turning into a national commercial. Coolest job I did in that time.