Many individual growers now are growing organic fruit, and many are taking it upon themselves to market their own products to the public, as opposed to necessarily going through big processors, although, obviously, the bulk of the fruit still is dealt with that way.
Sentiment: POSITIVE
When I was in the California legislature in the '80s, the organic growers, who were sort of the small hippie farmers in those days, brought it to my attention that there were no regulations on organic labeling. In essence, anybody could just grow a thing any way they wanted and put 'organic' on it.
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