In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
Sentiment: NEGATIVE
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
Most advertisers spend millions upon millions of dollars to buy commercial time during the Super Bowl, and millions in creating eye-popping ads, hoping to create catchy, unforgettable commercials. Unfortunately, most Super Bowl commercials end up being unmemorable. Costly mistakes for brands and creative flameouts for advertising firms.
The people who run Hollywood are supposed to be masters at creating drama, suspense, thrills - at putting on a great show. If we knew not only who the winners were but also by how much they won, the Oscar show could actually be the Super Bowl of movies.
I never make a movie for awards consideration. I will use the hope of getting an Academy Award a) to honor the people who work so hard and also b) it's the greatest Good Housekeeping seal in the world. It's the greatest brand. It's as good as Louis Vuitton and Dior in the world of moviemaking. It's the Super Bowl.
This occasional sports columnist, who has been to his share of Super Bowls, had been glad to be home on Super Bowl Sunday, but the scary commercials made me want to be in the melee of the arena, where you are not aware of commercials.
The truth is the Super Bowl long ago became more than just a football game. It's part of our culture like turkey at Thanksgiving and lights at Christmas, and like those holidays beyond their meaning, a factor in our economy.
We all understand the economics of the Super Bowl - 10 or 12 minutes of the ball in motion will be stretched into three and a half hours or more of money-making commercials.
There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol.' There will be advertising dollars on the Internet. We're there as well. We win either way.
The thing we found out was, when you get to a Super Bowl, both teams are treated the same, talked about in glowing terms. But when the game is over, only the team that won matters.
You know, the Super Bowl is so fresh that every single commercial is even on, you know, some next-level entertainment.