Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
Sentiment: POSITIVE
Businesses typically look at issues like price, quality, time of delivery. They don't often think about social and environmental impact because they're focused on their financial bottom line.
Business has a way of talking about how to create value, which is in some way isn't bad... We just need to start thinking about if the value we want to create is consistent with all social and environmental well being.
The state of the economy is not the issue when it comes to growing a business. The relevant questions are always: 'What business are you in? Furthermore, is it adapting to the times?'
Business is a subset of the environment, not the other way around. You can't have a healthy economy, you can't have a healthy anything in a degraded environment.
Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role.
The more you live it, the more sustainable your business approach becomes.
When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.
Understanding how your business affects human rights and using that knowledge to shape appropriate policies and practices is crucial to achieving what should be the goal of all corporations - sustainable growth.
The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.
Can you imagine what a different world we will live in when businesses do what's right for the communities and the environment in everything they do?
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