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What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

I felt that it's best just to be as transparent as possible.

By giving people the power to share, we're making the world more transparent.

There are lots of things about Amazon for which they deserve credit. They're innovative. There are lots of very, very happy Amazon customers. I'm not here to dispute that Amazon has been personally good for me or to say that they haven't been, so far, good to their customers.

Like most people, there are things I love about Amazon. It's cheap, it's fast, and it's at my doorstep. But Amazon will never replace the important role my local indie plays in my community.

With 'Transparent'. When Amazon put 'Transparent' up, along with 'Bosch' and a few other things, I watched them, and I thought it was an interesting exercise. I didn't comment on them, but I was like, 'Okay, this is kind of cool.'

If you're going to be transparent, you're going to have to let the music come that wants to come.

Amazon's identity and goals are never clear and always fluid, which makes the company destabilizing and intimidating.

Our philosophy is, using internet technology, we can make every company become Amazon.