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The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

I think it's really important for the independent web to have a platform, and to the extent that WordPress can serve that role, I think it's a great privilege and responsibility.

Independent content these days can be more successful than previously because of the power of social media. However, there are still systems in place to make sure independent artists don't get as far as signed ones.

I think there's a future where the Web and print coexist and they each do things uniquely and complement each other, and we have what could be the ultimate and best-yet array of journalistic venues.

The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.

All our reporters and editors now work seamlessly in print and online. This integration has transformed the way we work. I believe this is vital to the success and growth of newspapers.

For this to make sense, of course, it would have to be a fair financial deal for us. But I think this could be the occasion for us to build a true partnership in content. And we're especially interested because interactive services are a key field for us.