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The real important thing about Digital-Original publication goes beyond the fact that authors make more money off each sale than through traditional publishing. It's that we get to bypass a system of gatekeepers who have more than 'quality' as criteria for what they choose.

The goal is to become the central hub of publishing, where we have all the written material - user-generated and professional. We want to be the place where people can publish instantly to their audiences... and to get there, it's just about doing things step by step.

One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites.

If you look at the history of how information flows, there was a time that newspapers were kind of in the place that Google and Facebook are now - how do we get more people to buy a copy? Then there was a shift in the early 20th century. They needed to do better, and readers and consumers demanded that of them.

I'd like the reader to decide if he is willing to pay minute sums for content. I'd like the economics of web to be controlled between authors and readers, not advertiser.

The Internet is the ultimate vanity-publishing medium, and therefore, the ultimate place for those of us who like to watch. The Internet can reach an audience at lower cost than any medium before it.

When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole - it creates an engaging experience. We don't dip in and out of an episode of 'Game of Thrones,' after all - we take it in as a whole. Why have we abandoned this concept when it comes to publications, simply because they exist online?

When people are making the decision to put a piece of content online, they really do truly want to get it in front of the largest audience.

I think the search engines are the new equivalent of publishing: an enabler of information.