Google Now supplants the need to open an app by surfacing cards - cards that magically turn into just the information you need, when you need it - without having to go to an app to get it.
Sentiment: POSITIVE
I know a lot of people love applications on their phone, but I'm like, 'Yeah, I understand the nice experience, but there's something about it that doesn't flow well.' Opening an app, closing it, moving to something else. There's something about the open web that's very free flowing.