In investing, we intuitively think we should make a number of small bets. A blockbuster strategy is the opposite. It means making fewer huge investments. But it turns out to be safer.
Sentiment: NEGATIVE
The movie business is a big gamble.
People are very reluctant to invest unless they know it's going to be a sure thing, and let's face it: film is never a sure thing.
There's still a lot of investors wondering what to invest in. And, of course, I think entertainment looks attractive when you read the few films that make these insane amounts of money. What they don't know is they don't always do that.
Producers are not gamblers. They want a good return on their investment.
It seems that the small movies are a little more risky and cutting-edge. You've got your big commerce and you've got your small films that you're more passionate about.
And in movies you must be a gambler. To produce films is to gamble.
I used to be a health-care investor a long time ago in the public markets. One thing I learned that we tried to apply here is that investing in small molecules, trying to invest in the next treatment, there's an element of gambling to that.
Let's face it, making movies is all risk. Most of the time, batting average-wise, the reward does not outweigh the risk.
I think filmmaking is a gamble anyway, right? You never know the results from the start.
Everyone is looking for the sure thing. They are looking to hedge their bet. They think the way to do that is to go with a proven quantity, a remake of something you have already seen. That is their mindset.
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