I'm all for it. In these days, regional marketing is the only way to survive.
Sentiment: NEGATIVE
In spite of all this noise, customers are still definitely buying in North America, and they're really, really buying internationally.
Businesses are not just local or even national anymore - good ideas are immediately global. So the market opportunities are much larger than we've ever imagined or seen.
The market is good when the local people are in it and believe in it and support it. That's what I want.
We don't think of ourselves as a regional investment bank. We think of ourselves as merchant bankers with clients all over the country.
The market for local advertising is in the billions.
Asia has always been a really exciting part of the world for me, personally. And it actually was the first part of the world that bought my brand, strangely enough.
Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.
I don't feel necessarily it's winner-take-all across the globe, where there has to be one local guide for the entire world. We'll certainly do as many of these markets as we can.
I'm not a regionalist. Both places have their pros and cons. And the cultural differences are slighter than they are made out to be. L.A. riots, N.Y. shops. Both are good for stress relief.
Clients are becoming more global; they're realizing that markets are more interconnected. It's no longer the local regional clients buying the local regional flavors. It's everybody asking for everything.