Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.
Sentiment: POSITIVE
Businesses are not just local or even national anymore - good ideas are immediately global. So the market opportunities are much larger than we've ever imagined or seen.
Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.
If people support independently owned small businesses in their community, they can make a difference.
If you look historically, what creates growth and wealth is innovation and investment, and increase in scale - more customers.
The market is good when the local people are in it and believe in it and support it. That's what I want.
The bottom line is that we have entered an age when local communities need to invest in themselves. Federal and state dollars are becoming more and more scarce for American cities. Political and civic leaders in local communities need to make a compelling case for this investment.
I believe business has to do well and that the surrounding communities do well.
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier to convince potential investors, partners and employees, too.
So we have a commitment to the business and to its people.
We have accepted there is a big role for government to create a framework where businesses can grow in all parts of the country.
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