Quote

The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.

Advertising is the life of trade.

Traditional local advertising is not what retailers want. They want not just for you to see an ad - they want you to come into the store, to be a repeat customer and to spread the word.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

Advertising in the past has been predicated on a mass market and a captive audience.

I grew up in a country where advertising doesn't exist.

You can't make money on advertising; you just have to seed the clouds. What you're after is word of mouth.