It's easy to design expensive products. But there's that product democracy that I believe very strongly in to make something affordable for almost anybody that would want to use it.
Sentiment: POSITIVE
Each time I invent something and have it manufactured, it's so incredibly exciting that I can't imagine ever wanting to stop. Envisioning new products is easy for me. I just don't have enough time in the day to design them all.
A challenging economy is always good for design. It unites necessity and functionality. You are forced to be creative with poor materials.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Products have to be designed in a way that they are comprehensible.
There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
It costs a lot to build bad products.
In my opinion, no single design is apt to be optimal for everyone.
I love to design things that people can actually buy. I'm staggered by what a boot costs today.
I am always interested in designing things that have a great price point attached to it.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
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