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There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the content room to breathe and give magazine-style advertisements the opportunity to flourish.

The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.

Magazines that depend on photography, and design, and long reads, and quality stuff, are going to do just fine despite the Internet and cable news.

A magazine is simply a device to induce people to read advertising.

I don't call magazines and let them know about things so they can write stories.

People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.

One of the things I regret is that magazines now are so lifestyle-orientated that the opportunity to do bigger projects is gone. This is a serious misjudgment on the part of magazine editors.

The challenges are different to different kinds of magazines. News magazines, magazines that have high frequency and news, are going to be challenged, heavily challenged, not just by the Internet but by the whole 24-hour news cycle which has just been getting enhanced.