A magazine is simply a device to induce people to read advertising.
Sentiment: NEGATIVE
It is the growth of advertising in this country which, more than any single element, has brought the American magazine to its present enviable position in points of literary, illustrative and mechanical excellence.
The fact must never be forgotten that no magazine publisher in the United States could give what it is giving to the reader each month if it were not for the revenue which the advertiser brings the magazine.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
Magazines are about trust and partnership: We, the editors, will strive always to keep you engaged; you, the readers, are free to engage with us or to reject us.
I think of magazines as cultural entities rather than boxes of corn flakes that can be sold and shipped around.
The magazine was being started by a company that had no experience in business magazine publishing. It was a little difficult to get people to sort of buy into it and to join the staff, but we did.
Magazines at some point become hostage to their own success.
People want to download publications quickly and read them without cruft. Publications that started in print carry too much baggage and usually have awful apps. 'The Magazine' was designed from the start to be streamlined, natively digital, and respectful of readers' time and attention.
While technology efficiently delivers news stories to our desktops, laptops and mobile devices, magazines are all about context - how ideas and images are presented in relation to one another and within a larger point of view.
A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect.