The key here is that we're not going to beat them on commercials: They're always going to have more money than us. So what we have to try to do throughout is just ask people to make sure they vote.
Sentiment: NEGATIVE
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
I think we have to look at the whole way campaigns are financed. The No. 1 problem is PAC and special-interest money.
I don't think I'll be doing a lot more commercials.
When you don't have accountability, there's no limit to the things that people will say. One of the restraints on the vitriol and the filth that so often is part of the American political debate is that candidates have to stand by their ads.
As long as we, in the United States, continue to insist that our politicians have to spend all of their time raising millions of dollars for television ads, it will be corrupt. If we leave it up to the politicians to clean up lobbying and finance reform, nothing is going to change.
It's pretty hard to make out what's going to be a commercial success and what's not.
If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.
Solutions-oriented campaigning with a little passion and a little humor; I think that will go a long way. I think people are desperate for it.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
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