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Every television show you go on is a choice.

I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

There are only a handful of really good TV programmes, and I'm blessed to be in one of them.

Television is kind of a disappointment. I often want to watch it, but I find it quite hard - I don't like soaps, reality TV or celebrity chefs.

I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.

'Heroes', 'Desperate Housewives', 'The Sopranos' - they're all very stylised. 'The Wire' is much more rooted in realism and honesty. In American television, I can't think of anything I'd rather have been in because it has got something to say and that is the kind of thing I want to do.

I love soap operas - the stories, the plots! And I love the game shows and the courtroom dramas and the detectives - Jessica Fletcher, 'Columbo,' 'Perry Mason,' 'L.A. Law.' Any sense of guilt appeals to me in a television program - a sense of guilt, or a sense of making a lot of money.