I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.
Sentiment: NEGATIVE
Many times I'll improvise it, which isn't done a lot in movies or commercials. But a lot of my commercials are improvised.
I think people really appreciate clever commercials, as do I. I think they're very entertaining. You just have to wade through all the garbage. That's one of the reasons people watch the Super Bowl. A lot of them watch it to see the commercials and not the actual game.
I do mostly comedy, and it tends to be a subtler comedy. But I think that probably lends itself well to commercials.
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
Commercials capture your attention, that's all.
I have done so many stupid commercials and terrible other little projects that never went anywhere and just ended up being terrible.
Philosophically, I don't like doing commercials.
I think feature films sell on the idea, and I think TV works based almost entirely on execution. I don't think anybody is going, 'Wow, that show is executed poorly, but the idea is so cool I just have to keep watching.'
And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.
An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.