But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.
Sentiment: NEGATIVE
Allowing your kids to watch TV doesn't have to mean they have no choice but to see commercials for junk food and alcohol.
Kids and adults pay a price for too much tech, and it's not wholesale.
Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Children should be allowed to be children and not be sold.
We have very specific rules about how we go to market with children, and I think they are very responsible.
Marketers are out there trying to figure out how to get your money out of your child.
As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
The way we allow children to be advertised to is shocking. Eating is a learned behavior, and we've made these kids sitting ducks for all the bad messages about industrialized food. The fact that we allow that to go on is horrifying.