Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.
Sentiment: NEGATIVE
Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.
When children are exposed to advertisements for unhealthy food, they will, in turn, consume significantly unhealthier rather than healthy calories as a result.
Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.
Advertising reflects the mores of society, but it does not influence them.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
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