What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Sentiment: NEGATIVE
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'
Advertising is the art of convincing people to spend money they don't have for something they don't need.
When companies try to guess what consumers want, they essentially make the choice for consumers.
The object of advertising is to get people to feel better about the product you're selling.
Advertising degrades the people it appeals to; it deprives them of their will to choose.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
When advertising is involved, you, the user, are the product.