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Our goals must be to find new, environmentally-friendly ways by which to continue the art of creation, to utilize our valuable human skills, and to make things that will bring joy.

I try to leave a light footprint. I'm involved with Global Green, which aims to educate people about sustainable building and the greening of schools. I try to be aware about the consumption of unnecessary things in a consumptive culture.

We obviously want to produce things that people want. We are going to continue to do that in an environmentally responsible way, while still being aware of the physical, scientific, and practical issues that we have to deal with.

There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good.

Green policy is about triggering a shift to a cleaner way of doing things. To be effective, it needs to incentivise the right behaviour, for example through tax breaks, and that needs to be paid for by disincentives on polluting behaviour.

We always hear from newspapers that while people understand the environmental challenge, they are unwilling to stomach the solutions. The trouble is, we only ever hear about the solutions from the media, and for whatever reason, they are almost always caricatured beyond recognition. If there's no appetite for green, it's not surprising.

People want to feel good about the choices they make. They want to know they're choosing material that's not going to harm the environment.

Sustainability is the key to our survival on this planet and will also determine success on all levels.

We must learn to set our emotions aside and embrace what science tells us. GMOs and nuclear power are two of the most effective and most important green technologies we have. If - after looking at the data - you aren't in favour of using them responsibly, you aren't an environmentalist.

I've developed a huge regard for Toyota for its environmental awareness, for its immense commitment to research and development in this field, and for its leadership in developing hybrids which others are now following.