People actually get sponsors based on the merits of the Cup, not on the merits of the sailors.
Sentiment: POSITIVE
I think every athlete wants to get sponsored. If you do really well in your sport, then I think sponsorship can help you get rewarded in that sense: doing what you can for your sponsor. It's just another achievement in life.
Sponsorship involves putting your own political capital at risk, so they are going to help that person to succeed. Women get promoted; they don't get sponsored. Women know they are on their own if they get that promotion.
I know that when I'm standing alone below a thousand-foot wall, looking up and considering a climb, my sponsors are the furthest thing from my mind. If I'm going to take risks, they are going to be for myself - not for any company.
I love my sponsors. They make things so much fun for me. We do really fun and exciting things, so I always have a blast. It doesn't ever seem like work.
If you think I've got a lot of sponsors, you should see the stuff I turn down.
I did charity events with the Cup all the time.
I think that players play, and they compete, and it's not about incentives.
There are two really good feelings. The first is when you land sponsorships that allow you to be competitive. Then to win a race is the icing on the cake that you've made with the sponsorship.
If you look at the sponsors who were in the sport 15 years ago compared to now there are a lot fewer. Why? Because those runners who took drugs tainted the sport. They tainted all of us in it.
Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.
No opposing quotes found.