YouTube is found footage. It's here to stay, and people will always come up with new concepts that will make sense for found footage.
Sentiment: POSITIVE
There's always going to be a place for YouTube.
We're trying to evolve a lot away from YouTube because YouTube is awesome - they have a huge audience, and we started there - but then you're at the mercy of their algorithms a lot, too. They can change anything, and it's really up to them, and you can't say anything about it.
YouTube is, like, the new reality television.
We want to get to a point where anything you can think of finding that is video related is searchable or recommended to you on YouTube.
If you think about YouTube, YouTube is a 'searching the world's videos' problem, right? They all have to be there, but how do you find them? What I guess I'm trying to say is that search is still the killer app.
The lifeblood of YouTube is sharing.
People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly.
Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
When I first started YouTubeing, the idea was, 'Oh, YouTube is going to be a stepping stone to get to other places,' and I just totally don't agree with that. I think YouTube is amazing. The digital space is amazing.
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