Quote

I'm kind of brandless. I don't like big logos or whatever.

I never wanted to be the face of the brand. You haven't seen me in my own ads. You don't see my logo all over my clothes. From the beginning, I wanted the clothes to stand on their own.

It is important for me that I represent a brand that reflects my personality.

I would never wear anything with a logo. That I really find difficult. It's a frustration that I'll find a nice shirt or something and it's got 50 prints of the logo on it - why do they do this?

The importance of logo into today's fashion is un! be! Lievable!

The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.

I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.