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Real vision demands that we make tough choices. Real vision is responsible and it is paid for.

Make it clear up front what the aim of the company is. Stay true to your authentic vision.

I think that a lot of players and a lot of teams don't think of contact lenses as being a part of that essential gear but it truly is. You want every competitive advantage you can find and obviously having great vision is one of those advantages.

Of course I realize that photography is not the technical facility as much as it is the eye, and this decision that one makes for the moment at which you are going to snap, you know.

I have a lot of appreciation for what people do in front of the camera as well as behind the camera. I don't think I could like one without the other. Eventually, I think the road will lead me down to producing or directing, because it's more about problem solving.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

Sunglasses are a bit like watches for me - a real obsession. My favourites are Oakleys, Ray-Bans and Wileys, which are worn by the U.S. military.

I love my camera crews on all my jobs. It's the half of the job that the audience never gets to see. They're integral. They're as much a part of making a movie or television show as I am.