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Set a clear, easy-to-understand vision for your company, and make it be a mission people believe in.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

Always believe what you see - with your own eyes, that is. Always believe what you see. That's the best way to go about this business. I've heard a lot of things about a lot of people, and it was never true.

You can't take anything personally in this business. Follow your dreams, but there is a lot of criticism. You have to brush it off. Everybody is looking for something different.

It's important to be true to yourself and your vision.

It's important that I'm a role model and that the companies that I associate myself with feel the same way about their own images. Those are companies I'd like to be associated with.

Focus on the long term, and always do what's right to grow the company and not make short-term decisions. And outlast everyone one.

Somehow, the company must stay true to the founding vision while avoiding the pitfalls of rapid growth - and perhaps survive the hiring of a previously successful executive who doesn't work out.

Take the tone of the company you are in.