For to change the norms, the very foci of attention, of a cultural system is a difficult task - far more complex than that of changing an individual's attitudes and interests.
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It's very, very hard to affect culture. And you can get surprised thinking you're farther down the path of change than you really are because, frankly, most of us like the way things are.
Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions.
The constant attention is what is so difficult.
That a society controls, to a greater or lesser extent, the behavior of its members is a universal; but the methods, the particulars of that control, vary from one culture to another.
I just found over the years that it's very hard to change people's perception of what it is that you do.
It's always a challenge whenever you have to nurture more than one culture inside an organization. When I say culture, you have one group that will have one set of priorities, and another with another set. It creates a different cultural environment.
A cultural shift is not always an ideological one - or at least not always the one you imagine. Our norms are always evolving.
Culture change means we will do things differently.
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions.
As you get older, you realize just figuring out how to be nice to the people in your personal sphere is almost more challenging than trying to change the bigger culture.
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