Marketing is what you do when your product is no good.
Sentiment: NEGATIVE
Marketing is for companies who have sucky products.
Marketing is designed to bring people into something.
Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
When the product is right, you don't have to be a great marketer.
Marketing is a contest for people's attention.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Marketing is a core part of anything you do.