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Think of it: television producers joining with newspapers to tell stories. It's journalism of the future. Advertising will follow the crowd - the 'crowd' being viewers and readers, of course, which could bring revenue back into journalism.

Journalism is a craft that takes years to learn. It's like golf. You never get it right all the time. It's a game of fewer errors, better facts, and better reporting.

In essence, I see the value of journalism as resting in a twofold mission: informing the public of accurate and vital information, and its unique ability to provide a truly adversarial check on those in power.

If people in the media cannot decide whether they are in the business of reporting news or manufacturing propaganda, it is all the more important that the public understand that difference, and choose their news sources accordingly.

One of the sad things about contemporary journalism is that it actually matters very little. The world now is almost inured to the power of journalism. The best journalism would manage to outrage people. And people are less and less inclined to outrage.

We don't go into journalism to be popular. It is our job to seek the truth and put constant pressure on our leaders until we get answers.

When governments rely increasingly on sophisticated public relations agencies, public debate disappears and is replaced by competing propaganda campaigns, with all the accompanying deceits. Advertising isn't about truth or fairness or rationality, but about mobilising deeper and more primitive layers of the human mind.

Journalism is about results. It's about affecting your community or your society in the most progressive way.

Journalism is a flawed profession, but it has a self-correcting mechanism. The rule of journalism is: talk to everybody.

God, newspapers have been making up stories forever. This kind of trifling and fooling around is not a function of the New Journalism.