Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
From Jef I. Richards
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Advertising is speech. It's regulated because it's often effective speech.
Advertising is the 'wonder' in Wonder Bread.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
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