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The reporting of news has to be understood as propaganda for commodities, and events by images.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

The democratic approach to news is a very valuable thing. We're always going to be dependent on the quality of reporting of mainstream media.

Reporters do decide what is news, but they don't invent it, even if they sometimes become part of the story by risking their lives in a danger zone, as in the case of ABC's Bob Woodruff and Doug Vogt.

The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.

Newspaper reporting is really storytelling. We call our articles 'stories,' and we try to tell them in a way that even people who don't know all the background can understand them.

By virtue of some of the ways the game is played, in terms of message discipline, in terms of access for reporters, and especially in the way that sources and subjects, especially famous subjects, treat the media, almost by default there's more news that's falling into books.

I believe the most important thing for the media is to be objective, fair, and balanced. We should not report a story with preconceptions or prejudice.

The fundamentals of what journalism is about don't necessarily change. What will change is the delivery of news.

In the United States, the mainstream news outlets like to portray themselves as observers, content to let events play out without interference. But in Britain, where crusading journalistic campaigns are part of the tradition, it is far more acceptable for reporters to become active participants, with a specific outcome in mind.