We find it much better not to try and take the Godrej brand across, but use very strong brands we have acquired in different geographies and push them.
Sentiment: POSITIVE
I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.
The Godrej group is expanding rapidly. However, we are not diversifying much.
Godrej is committed towards improving quality of life in society.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
If you love Russia, you have to love Godunov.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
I don't believe in brands.
Whether it's Alexander Brand or Sergey Kovalev, I approach every situation the same way.
Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.
Every collaboration I do, I feel like I've benefitted in so many different ways; it all depends on the organization. With Moncler, there is such a heritage to the brand and to the way that they work. With Brooks Brothers, in the same way, having the heritage to draw from in that collaboration is invaluable.
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