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I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

We're in conversations with brands worldwide for a variety of artists every day.

I am very surprised by someone like Alexander Wang. I am amazed how he is good with fashion, with business, with public relations himself, with an attitude in his clothes that is spoken immediately.

I really look up to Karlie Kloss.

I'd tell you whose brand was tainted is Donald Trump. I mean, this guy was tainted every kind of way you could imagine. I mean, no way in the world that Donald Trump is a champion of working people.

I've worked for years with Michael Kors, and he's just like this funny, charismatic guy.

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.