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The reality is that SXSW is packed with brilliant entrepreneurs, investors and partners. They're everywhere, zipping back and forth like thousands of atoms. Your chances of colliding with one actually improve just by standing still.

I went to SXSW in 2011. God, that was awful. I mean, I only went because my publisher wanted me to promote the book and the organizers invited me and it seemed silly not to go, especially for a relatively unknown first-time author. This is just not my cup of tea; the fewer such events I do on an annual basis, the happier I feel.

At one level, SXSW exemplifies serendipity, because whenever I come, I get these unexpected meetings with people I never knew existed, and you couldn't have planned it. But by making the choice to come to SXSW, I'm increasing the probability of those encounters.

Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line.

It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing.

I have always liked a challenge.

I love a challenge and the last four years it has all come to fruition and it has been wonderful.

I wish I could compete again, but my good feeling is, these competitions are better as exhibitions.

I like the competition that Nextel Cup gives us. The schedule is difficult. But this is something I want to do for sure.

I think for me, the most fun competition that I've had was my first Worlds.