I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.
Sentiment: NEGATIVE
Most of the big money people don't know what would interest an audience if you did it. They only know what interested the audience last time.
You mustn't underestimate an audience's intelligence.
Your audience is a lot smarter than you realize.
I had to fight the intellectual label when I started in television, because, first of all, it's not going to help you commercially, and also, it wasn't particularly true of me. I mean, if anybody thought I was an intellectual, they probably had never really seen one.
I've never really had a problem with the imagination level of an audience. They're always smarter and savvier than any studio exec will give them credit for.
I feel audiences are not given enough credit for their intelligence.
You have to get the audience invested even if you're doing something that they think is dumb, it's kind of what these movies are all about.
Never underestimate the intelligence of the audience; make good programmes, and they will come.
I never think about the audience. If someone gives me a marketing report, I throw it away.
If you outsmart your audience, you're going to lose them.