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You mustn't underestimate an audience's intelligence.

I feel audiences are not given enough credit for their intelligence.

I think the audience is pretty intelligent.

I've never really had a problem with the imagination level of an audience. They're always smarter and savvier than any studio exec will give them credit for.

The best audience is intelligent, well-educated and a little drunk.

We need to look to our laurels a bit with television in this country. I don't think enough risks are being taken in drama television in the U.K., and I think a lot of programme makers are underestimating the intelligence of the viewing public, basing it all on ratings.

If you make compelling television, they will come.

Nowadays the audience has changed. No one can anticipate the audience.

If you outsmart your audience, you're going to lose them.

I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.