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Your audience is a lot smarter than you realize.

Never underestimate the intelligence of the audience; make good programmes, and they will come.

I feel audiences are not given enough credit for their intelligence.

You don't underestimate either players or audience in any circumstances.

I can't see what's wrong about assuming intelligence in your audience and what's bad news about being rewarded for assuming that.

There is no such thing as an underestimate of average intelligence.

I think the audience is pretty intelligent.

You can never underestimate the stupidity of the general public.

I'd never bought the idea that you don't lose money by underestimating the intelligence of the audience. Although perhaps I should add that I've never really made that much money.