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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Remember that your reputation is everything. You build your personal brand through everything you do, whether big actions or small decisions, and that brand will stay with you throughout your career.

It is important for me that I represent a brand that reflects my personality.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

It's hard to build a brand, competitively, and tell people what you do as well.

So when you make an impression in a certain kind of role, that tends to be the type of role that you get offered.

Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

It's important that I'm a role model and that the companies that I associate myself with feel the same way about their own images. Those are companies I'd like to be associated with.