As far as the customer is concerned, the interface is the product.
Sentiment: POSITIVE
Your company is a product. Who are its customers? Your employees, who use it to do their jobs.
Service is how product is delivered - the technical aspect.
The model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You've got to marry different platforms.
In many cases, the user interface to a program is the most important part for a commercial company: whether the programs works correctly or not seems to be secondary.
It is necessary that I am viewed as a product. I am a product.
I like to see people enjoy using my product. This is the mission of an engineer.
If you don't care about the lapel or the buttons or the fit, then you are doing a disservice to the consumer. We're all inside the tunnel, speaking the language of business, but we need to speak the language of customers.
A picture is worth a thousand words. An interface is worth a thousand pictures.
We should assume that the end product can be switched off by any consumer who is offended or frightened by it.
When advertising is involved, you, the user, are the product.