We should assume that the end product can be switched off by any consumer who is offended or frightened by it.
Sentiment: NEGATIVE
I don't believe in endorsing a product that you don't want to endorse.
I'm opposed to censorship of any kind, especially by government. But it's plain common sense that producers should target their product with some kind of sensitivity.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
While I understand that all things must come to an end, whether it's a television advertisement or one's life or the world itself, it doesn't make it any easier to deal with.
I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.
People will make leaps of faith and get excited by your product if you just get it in front of them.
That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
You want people using your product because it's a part of your life, then they can't stop using it.