PlayStation consolidated the second wave of gaming. There was a slack period before it came when nothing much was happening.
Sentiment: NEGATIVE
What we did ten years ago with the Playstation was a phenomenal success story for the company. That product had a ten year life cycle, which has never been done in this industry.
I came quite late to gaming: I didn't start playing until 2002.
In the early days of the video game business, everybody played. The question is, what happened? My theory - and I think it's pretty well borne out - is that in the '80s, games got gory, and that lost the women. And then they got complex, and that lost the casual gamer.
Atari collapsed in '84, and I went freelance, and that was when I started spreading out and doing my own thing. I really cut loose and did a game called 'Trust and Betrayal', which was the first game solely about interpersonal relationships.
The 1980s was a time of the great recession of interactive entertainment. When Atari fell in 1982, until Nintendo launched its console, video games were an outcast for five years.
I'm a gamer. I play PlayStation all the time.
It seemed like, when I was a teenager, there was a video game everywhere: they were in 7-Elevens, movie theatres, pizza shops; they were everywhere.
I've always been a big PlayStation fan. Even when the Xbox first came out, I stuck with the PlayStation. I think it's because when the Xbox first came out, the controller was so different that you just automatically assumed that it was harder to play, and I always just stuck with that notion.
I think you can expect Sony, in the case of PSP specifically, to deliver a technology that is going to reinvent and change handheld entertainment, and take it to a brand new level.
Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga.
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