360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.
Sentiment: POSITIVE
I was offered seven deals from seven different major labels between 2009-2011, and to be quite honest... nowadays, you need a hit record, a great radio team, an amazing PR firm, social media, a big budget, a team that is ready to work extremely hard, and the drive and passion to win!
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