I'm so excited to be working with 360, not only because I am in love with everything they create but also because each collection always includes the key pieces I look for.
Sentiment: POSITIVE
The Xbox 360 is the best game console ever designed. It's fast and powerful - games look as good on the 360 as on high-end PCs that cost six times as much. It's easy to navigate and has lots of useful secondary features - the ability to play digital video, stream MP3s, and so on.
I've got the Xbox 360, a Wii, and a PlayStation 3. I got everything you could think of.
I am absolutely thrilled to have the Xbox franchise.
360 deals are the new things of the industry. It's not about selling records; it's about selling T-shirts, getting a piece of your publishing, getting a piece of your touring, and all these other kind of properties.
You can always think of something like the Xbox 360 as a super set-top box that can do everything the set-top box does, but then have the graphics to do the games as well.
The Xbox 360 is the first console that I've ever worked with that actually has development tools that are better for games than what we've had on PC.
Given the huge number Xbox owners and how many of them love gaming spectatorship, it's a natural fit to bring the Twitch experience to the 360.
Designers and musicians are primed to keep thinking forward. Once an album or collection launches, you can only think about doing the next one.
I like clothes that are fashionable but also have great messages for lifestyle, and 360 does just that - the sweaters are for women of all shapes and sizes and are designed to allow a woman to feel beautiful and chic from the inside out.
For the first case I did with Octone, 360 deals were not at all being talked about. And then for the follow-up case, it was the focus. I wanted to see how things were changing and what the new challenges were.
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