You know, you want everything you do, obviously, to be a success critically and commercially. But what you find out as you go along is that everything won't.
Sentiment: NEGATIVE
Once you start thinking more about where you want to be than about making the best product, you're screwed.
First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward.
Innovation almost always is not successful the first time out. You try something, and it doesn't work, and it takes confidence to say we haven't failed yet... Ultimately, you become commercially successful.
If you want to capitulate to what commercial needs are, you can always be commercially valuable, but I'm not interested in being that.
If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
If you start by promising what you don't even have yet, you'll lose your desire to work towards getting it.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
When you say we're bringing a product to market, you make sure you execute.
All the work that I do, whether or not it ends up being commercially successful or not, feels like the most important thing to me while I'm doing it. I try to take something away from every project, and so they all feel like milestones for one reason or another.
No opposing quotes found.