When you say we're bringing a product to market, you make sure you execute.
Sentiment: POSITIVE
Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like them, they'll buy them. And we figured out the operation and we're effective. We know what we're doing, so we'll make money, but it's a consequence.
It is customers that decide if we succeed.
We want to make as big a market as we can with our current product.
When you improve your product so it does the customer's job better, then you gain market share.
We're obviously going to spend a lot in marketing because we think the product sells itself.
People will make leaps of faith and get excited by your product if you just get it in front of them.
Betting all your funds on the belief that you know what consumers want and are willing to pay for is like jumping into a river to test its depth - you'll need a lot of luck to stay afloat. To have a truly successful product launch, the conversations with your customers must start long before you write your first line of code.
Marketing is what you do when your product is no good.
When the product is right, you don't have to be a great marketer.