Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
Sentiment: NEGATIVE
We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.
Television is more of a business. You can't take as many risks, because there's so many channels now, and the advertising's dropping.
There are moments when television systems are young and haven't formed properly, and there's room for lots of original stuff. Then things become more and more top-heavy with executives who are trying to guarantee the success of things.
If the television market collapses - and it will collapse - then, it seems, there is too much regulation, and that's not a good thing.
Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.
Television is just one more facet of that considerable segment of our society that never had any standard but the soft buck.
I think that the problem with network television is that they cling to the whole business model like they are clinging to the side of a cliff.
I think people have a vague sense that the television system is changing.
The trajectory of nearly all technology follows this downward and widening path: by the time a regular person is able to create his own TV network, it doesn't matter anymore that I have or am on a network.
I think what's going to happen with linear television is it's going to become more linear. It's going to become more about events and more about award shows, live sports - all those things that, really, you can't replicate.