More and more, more and more digital, in particular, I think you'll see in our stores next year, as we start combining these digital products and they interface with each other, you'll see that represented in Wal-Mart.
Sentiment: POSITIVE
Soon it's all going to be digital anyway. It's all going to be saved on a little coin somewhere.
Digital makes things feel more real, like you could reach out and touch them.
Digital has obviously changed things a lot, but not all for the better as far as I'm concerned. Of course it's much more convenient and you're getting instant results, but to me it just lacks the finesse of a roll of film and it has a slightly superimposed feel.
Digital is a different world because you are sitting at home and a hi tech piece of equipment today is within reach of most people, so they are watching a pretty hi tech version of whatever you've done.
The real reason why people are going with digital is that it's extraordinarily mobile, and it's cheaper, and it has a great image, and you just can't beat it at night. It's pulling in variations of colors; it's pulling in lights from 40 miles away - a candle would be seen.
The great thing about having digital comics is that it is like having a comic-book shop on your digital device. It has turned comics from a destination buy to an impulse buy.
I've always been about how will digital be transforming established businesses, and that's what I've done.
What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.
Straight-up digital delivery will be the way the future works.
As retail goes through a fundamental shift into the digital world, I believe Ocado's model and the high standards of customer service it provides will see it emerge as a powerful online player.