Video is freeing, but also lazier. You have to recreate the love of the moment.
Sentiment: POSITIVE
Video is so primal. When you can hear a person talking about the project, and can see his or her passion, it is unbelievably powerful. I don't want to make it seem like projects without a video fail.
You just watch somebody you love slowly, slowly disappear and go away.
Making a video is one of the most exciting things for artists and fans. It's like a payoff.
It's always a little nerve-wracking to do a love scene, more than anything because it's just awkward.
I love video.
I think videos are really hard. I'm yet to be happy with a video. It's very weird watching yourself on camera, which I guess I'm going to have to get used to. I love the thought of being in them, but it's one thing to say that and another to actually do it.
A better quality of video is better for everyone.
I film quite a bit of footage, then edit. Changes before your eyes, things you can do and things you can't. My attitude is always 'let it keep rolling.'
A music video is so different to doing a movie.
It's no good being great in something that goes straight to video.