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Video is the most interesting and engaging way to share an idea with others.

Making a video is one of the most exciting things for artists and fans. It's like a payoff.

If you acknowledge that filming is an occasion where people express things they might not otherwise express, that offers a much more insightful analysis of why documentaries - even of the fly-on-the-wall variety - are powerful.

Every video I make, I want to make sure that it's doing something entertaining or hopefully inspiring or maybe teaching somebody something or sharing my mistakes so that they can learn from them or anything that will make a positive impact in the world.

Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.

I think videos are really hard. I'm yet to be happy with a video. It's very weird watching yourself on camera, which I guess I'm going to have to get used to. I love the thought of being in them, but it's one thing to say that and another to actually do it.

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

Honestly, when you're making a movie, you never say, 'Oh, this one's going to suck and go straight to video.' When you're in it, you think you're doing the best work you can do. You're surrounded by people who are working hard. Everybody's hopeful.

I've come to love making videos for my company.